Austin Briggs: It makes a difference, because we now have a true gauge of how large our potential audience can be worldwide. This marks the first time the artist has released a mixtape exclusively off his page. The new Bundle embed feature is designed to give creators new options. From there, fans can unlock the full mixtape, plus exclusive audio and video content. These are different ways that different types of fans can experience the Jet Life movement. New material has a shorter shelf life, and fans have a shorter attention span. For The Drive In Theatre, we made the release available as a traditional mixtape via DatPiff.
The Drive In Theatre, the full length follow-up to New Jet City, comes out on February 14th; free for download on the. I downloaded my first mp3 seventeen years ago. We want to make something that surrounds you. Our mission is to help artists connect directly with fans, inside the content they share. Got ideas for the next BitTorrent Bundle? Got ideas for the next BitTorrent Bundle? This is real grassroots music.
Austin Briggs: 3 million downloads of The Drive In Theatre bundle gave us more than 50K email addresses in two weeks. Something you can interact with while listening to the mixtape. For the fans that wanted the full experience, we offered the BitTorrent Bundle. He puts out mixtapes when he feels like it. Every track on this album features Young Roddy and Trademark da Skydiver.
Music fans have changed in recent years. Does the Internet need another media format? BitTorrent: If there are no hard-and-fast rules in hip hop, how do you guys make it work? His crew builds downloads around documentaries. And it marks our with the crew. Does this kind of reach make a difference for you guys? BitTorrent: 3 million downloads is a big number. With the potential that exists, I think we can do more.
BitTorrent: Bundle aside, we have countless ways to access music online. Fans can expect some dope exclusive photos and video content from , as well as some more interactive elements in the Bundle. Records for his imprint, Jet Life Recordings. Fans can unlock artist content with an email address. Our mission is to help artists connect directly with fans, inside the content they share. The Drive In Theatre is already among the most listened-to music of 2014. You have to keep coming out with new music and new content to keep them coming back.
Fans will now be able to access all things Jet Life directly from the new. With the potential that exists, I think we can do more. In less than two weeks, that mixtape Bundle has been downloaded more than 3 million times. He started 2014 with a 14-track mixtape: The Drive In Theatre. You can now distribute gated media as a button, anywhere on the web.
You have to constantly be thinking about new ways to drop content, and new ways to reach listeners. On February 14, the first full length follow up to New Jet City will be ready for download. We want to continue to push the limits of what we can do with a mixtape release. He releases music directly to fans. Being able to embed the Bundle on our website as part of the Jet-Life.
. Has it Leaked is not a download site. Email is becoming our one of our most powerful tools to target and reach our fans. And each Bundle comes with a key. Traditional mixtape downloads of The Drive In Theatre accounted for less than 7% of total downloads. Fans can unlock artist content with an email address. I downloaded my first mp3 seventeen years ago.
These are the fans who want to connect directly to us. Grew Up In This feat. It is strictly forbidden to share links to albums via file sharing sites Zippyshare, Torrent, Kingdom Leaks etc. Our fans not only pass around the photos, videos, and content that we give them, they create their own and give it to us and each other. We can use the Bundle to promote and drive our merchandise and ticketing initiatives in addition to releasing new music and other media. The rest of the mixtape was produced by frequent collaborator Monsta Beatz. If there are no rules, give people a choice.